With eBay adopting AMP, is it regardless of what type of site should be getting on to AMP?

With eBay adopting AMP, is that something that all webmasters now, regardless of what type of site they are, should be getting on to AMP?

Webmaster Guru Asked on May 15, 2017 in AMP Pages.
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1 Answer(s)

JOHN MEULLER (Webmaster Analyst from Google):

If you ask the AMP team, they will tell you that all websites should be using AMP. So to some extent, I can see that making sense. It’s definitively one way to make really fast websites, or web that load almost instantly. So I think it’s a technology that’s not really going to go away any time soon. So if you’ve been holding off because you’re saying, well, my website doesn’t need this, then maybe it makes sense to take a look again and see what it does now. So at the moment, we only show it for the kind of in the news, carousel on top, the top stories– carousel I think it’s called. And that’s something where I expected to kind of expand to other parts of the search results as well. There’s definitely some things that don’t work so well with AMP at the moment. But it’s an open source project, so I think people from eBay are active there as well, making new components. And that’s something that I expect to evolve over time. I am really happy that someone like eBay is taking the time to do these kind of experiments, because even if they’re not showing in search yet, we can’t get there without people actively trying things that kind of go past what’s possible now. So I imagine if someone like eBay can get it to work for their site, which is really dynamic, which requires a lot of interaction, then that’s something that’ll be possible for a lot of other sites as well.

Webmaster Guru Answered on May 15, 2017.
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