With regards to a site being possibly penalized like five years ago, do you have any tips?
JOHN MEULLER (Webmaster Analyst from Google):
That depends on what the penalty was in the first place. If it’s a link penalty, turn around, go through your– well, first of all, go into your Search Console and check to see whether there’s a manual action in place in the first place. If there isn’t and you’re still worried, go through your link profile with a fine tooth comb and just make a disavow file of everything that you’re really not comfortable to be linking to you. On the on-site side of things, actually go through your site and cut out all the deadwood, cut out all the thing content think about what your visitor wants, think about what your client wants, answer their questions and solve their problems, and really work on being a resource rather than just a billboard like 10 million other billboards in your same market sector. Sometimes it’s hard, I think, especially if it’s something that has been kind of like growing steadily over the years. But if you’re looking at this and you’re saying, well, I started cleaning it up three years ago, then you’re probably on the right track. But really being critical of your content, of your links, I think is really– I’d say I think you have to look at your site through your visitor’s eyes. I know a lot of webmasters and a lot of business people I speak to, it’s like, well, my baby’s the prettiest. be objective about their own websites. And my advice can occasionally be quite harsh sounding to their ears because I have a total outside standpoint. So try and take an objective view of your site, rather than the, oh, it’s my site, it’s my puppy, and it’s the best-est.