Would you recommend migrating to HTTPS and performing a domain migration together at the same time? Or would you recommend a more step-by-step approach?
Would you recommend migrating to HTTPS and performing a domain migration together at the same time? Or would you recommend a more step-by-step approach?I’m working on migrating a website with 6 million URLs.I’m not sure which way is better.
JOHN MEULLER (Webmaster Analyst from Google):
So if you have to migrate to a different domain anyway, then I would recommend just making sure that you’re migrating to your final structure and going all the way to HTTPS. Each of these migration steps does result in some fluctuations for a short time. Usually, just moving to HTTPS is less of an issue. But if you’re going to move to a different domain name anyway, then you might as well do the HTTPS part right at the same time so that you don’t have to do that separately. So I think that’s kind of what I would recommend there. If you’re moving to a new domain, just move to HTTPS right away so that you have all of that together. Another thing to kind of keep in mind here is if you’re moving to a new domain, and you’re changing your sites your URL structure, then that’s an additional level of complexity for us, because you’re not just taking URLs one to one and moving them to a new domain name, you’re also changing the interlinking of your website, changing maybe the templates of your pages, all of that as well. And that’s something that makes it a lot harder for us. So that’s something where I’d really try to think about the bigger picture and think about what is the final structure I want my site to be in so that you can move to that structure right away? You don’t have to pull this into the line. The other thing to think about is, when would be a good time? So when do you traditionally not have to worry about search traffic that much? When would it be OK if things in search maybe fluctuated for a couple of weeks until they settled down again? So that’s kind of not really mentioned in this question, but that’s something I’d try to think about there as well.