You use user metrics like short clicks and pogo sticking only for testing algorithms and not for adjusting rankings, or quality of specific pages, or websites for queries. Am I correct?”
JOHN MEULLER (Webmaster Analyst from Google):
Yes, you are correct. So this is something that we tend to use when evaluating different algorithms to figure out which algorithms are working well, which algorithms are not working well, and especially to evaluate algorithmic ideas.Whereas some engineer might come up and say,oh, I think this is a really great idea for an algorithm. And then we test it like this to see how users actually respond to it. Essentially, what we’re doing here is kind of A/B testing our different setups and seeing which one performs best.obviously, this is something that can be kind of tricky in the sense that sometimes users click on things.