milanyq's Profile
Webmaster Guru
593
Points

Questions
300

Answers
310

  • Webmaster Guru Asked on July 20, 2017 in Content Issues.

    JOHN MEULLER (Webmaster Analyst from Google):

    And from my point of view, its value doesn’t drop over time, but it’s something where you can think about does it make sense to provide some additional new context to this information? Does it make sense to provide maybe new pages or new blog posts that are talking about this reference material that I have on my site? Sometimes, you can add value like that and provide different ways for people to actually reach your reference content. I guess, looking at reference content is a little bit different than looking at a blog where you just have random blog posts. So in a case like that, if you have just random blog posts, then it’s always a question of should I be cleaning this up, should I be taking the old irrelevant things down? Should I just be refreshing them? Should I just be adding new content? And that’s more of a marketing question, a process question on your side rather than something where I would say, from an SEO point of view, it’s important that you do it like this. So sometimes it makes sense to clean things out to have less content that you need to maintain, that makes the remaining content a little bit more valuable. Sometimes it makes sense to keep these older pieces of content even if you’re only seeing a visitor maybe a once a month or once every couple of months to that content because it’s part of your history. It’s part of what happened for you to reach to state that you’re in now.

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  • Webmaster Guru Asked on July 20, 2017 in Content Issues.

    JOHN MEULLER (Webmaster Analyst from Google):

    So first of all, duplicating things like that would be unproblematic from our point of view. What happens in a case like that where we see individual chunks of text that are duplicated across your website is we will index those pages normally. And if someone is searching for something explicitly in that chunk of text in the search results, then we will pick one of these pages and try to show that. We will try to recognize that this chunk of text is actually the same across a number of pages so we won’t list all of those pages in the search results when someone is searching specifically for that. On the other hand, if someone is searching On the other hand, if someone is searching for one of those vehicle pages, in general, like a specific car type, a specific rental type setup, then that’s something where we would just show that page. We wouldn’t really care about, well, this chunk of text here on the bottom is duplicated across multiple pages. From our point of view, that’s just the way you’re providing your content and not necessarily something that I’d really worry about there. With regards to making sure that people actually read your information rather than just looking at it, I don’t really have any great advice there. I think that’s a problem that a lot of companies have that provide information on the internet. It’s the same thing that we run into, as well. So if you have any magic trick to make it so that people actually read your information, then please get back to me and let me know, as well.

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  • Webmaster Guru Asked on July 18, 2017 in spammy.

    JOHN MEULLER (Webmaster Analyst from Google):

    So the last one is definitely the case. We do need content on pages to understand what these pages are about. Sometimes we can guess at what the content is there. So if a page is blocked by robots.txt, then, obviously, we have no idea what is actually on this page, but we will have to infer to it based on things like links to those pages and anchor tags and context of those links, all of that. But obviously, it’s a lot easier for us if there is actually content on these pages that we can pick up on. When it comes to category pages, like you mentioned here, if you have an e-commerce site, then usually we will have a lot of information already on these pages. So the individual product listings will be there. You’ll have navigation. You’ll have additional context within your website where you say, well, this category is a subcategory of this group here. And all of that gives us a lot of information, a lot of context already. So for pages like that, usually, those big blocks of text that some e-commerce sites have on the bottom of their pages aren’t really that necessary. So what I would do here, as with pretty much any bigger change on a website, is test it. Take a couple of categories on your website. Remove that chunk of text on the bottom of those pages and see if Google still has enough context to understand what this page is about. If you have individual product listings on that page, then we should be able to figure out what this page is about and to continue showing it in search appropriately. But this is something that is a bit scary if you just say, well, I’ll just go through my website and delete half of the content on there because John says this additional text chunk here is unnecessary. Because that can be a pretty strong change and sometimes Google does need a little bit more information or maybe you need to refine how you actually provide that information on your pages and that’s something that you can definitely test. You can test that both for the search engines and for users in the sense that you can see how users respond to these changes on your on your pages. Maybe you could test with users to see if it makes sense to have an introductory paragraph or a couple sentences on top of the category page to better explain what this page is about. But these are all things that you can try out on your website. And usually, we will respond to changes that you make with the content fairly quickly in the sense that you’ll be able to test this maybe after a couple of weeks and already see, is this working positively, is this working negatively? Do I need to tweak this a little bit? Which other variations could I try out? Like where else could I maybe place this additional content that I have that would make sense for Google where users would be able to find it when they’re looking for that specifically? So on the one hand, like I said, we do need some content on pages, but for most e-commerce sites or most normal websites I would say, we can pull that out without you providing this big chunk of text on the bottom of the pages.

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  • Webmaster Guru Asked on July 18, 2017 in SEO Optimization.

    JOHN MEULLER (Webmaster Analyst from Google):

    So, I guess, first of all, it’s probably bad form to just download a video from YouTube and tweak it and then put it on your own channel and call it your own video. I don’t know how the people that made the original video would feel about that. So that’s something to kind of keep in mind. With regards to the SEO benefit from any video that you put on your website, that is something that we try to take into account, but it’s mostly with regards to understanding that there’s a video on this page and maybe we should show this page in video search and provide it as a landing page when someone is searching for videos. So that’s something that could be just as relevant if you So that’s something that could be just as relevant if you take any other video from YouTube and place it on your website and have a lot of additional context on your website about content that’s related to this video, for example. So it’s definitely not the case that you need to artificially tweak a video and put it on your own YouTube channel so that we pick it up and say, oh, there’s a video on here, we should pick that up for a video search.

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  • Webmaster Guru Asked on July 18, 2017 in Penguin.

    JOHN MEULLER (Webmaster Analyst from Google):

    As far as I know, its fully rolled out so this is not something where you would continue to see subtle changes based on this specific update. But since its more real time algorithm, it’s something that will respond a little bit faster to changes that you make on your website with regards to web spam, with regards to, maybe, problematic links that are on your site. So if you continue cleaning things up or as your website continues to grow and gets more references from other people, hen that’s something that will have a positive effect there, as well. So it’s not the case that your website is now ranking at this position and getting this much traffic and will just stay there, you will see the normal organic changes anyway. I call this more like our normal organic changes on the web as things get picked up and passed on and forwarded.

    • 6 views
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  • Webmaster Guru Asked on July 16, 2017 in Content Issues.

    JOHN MEULLER (Webmaster Analyst from Google):

    So in general, if you have videos,if you have any kind of additional content that you can refer to from your pages,I think, overall, that’s a good thing.And especially, if this is something where you can tell that users are responding to it,they’re there reacting to it, they’retaking advantage of that additional content that you have there.Whether or not this is content that you’ve generated yourself or that you’re just referring to from your website, that’s usually less of an issue.But of course, if this is something unique to your website, then I would highlight that, as well,on your website.So with regards to reviews, I would go ahead and link to those other reviews, embed them on your content.I think that generally helps to improve the quality of these pages if it’s really something that users refer to.

     

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  • Webmaster Guru Asked on July 16, 2017 in Panda.

    JOHN MEULLER (Webmaster Analyst from Google):

    So in general, I would kind of maybe bracket out the Panda score part,but, in general, this is something where you have to think about your website, about your users.I wouldn’t artificially remove content just because you think it’s not the best content on your website.But maybe it makes sense to improve some of the content especially if you know that it’s really low quality content.So it’s not something where I’d would say you should take a 1,000 page website and reduce it to 10 pages and then you will rank better because if you reduce it to 10 pages,you’ll have a lot less content.We might think those 10 pages are really good and they are really relevant, but if you don’t have that content on those pages,then we don’t know what to do with them.So instead of just blindly deleting content,think about where this content make sense. Is this good content overall? Is this something that, maybe, was just created as filler over the years? And kind respond to that and not worry so much about a Panda score, about a site wide quality score, but think about how does this content make sense for users going to my website.

    • 6 views
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  • JOHN MEULLER (Webmaster Analyst from Google):

    We don’t have an explicit bonus for newer pages,but sometimes, we can tell people are looking for something newer.So if it looks like something, I don’t know,maybe this is like a 10-year-old paper on physics and this is a topic nobody has been talking about,but suddenly it goes into the news because someone else makes a new discovery that’s related to it,then this 10-year-old paper on physics might not be the most relevant results for someone who’s searching for that topic because they want to know about these new changes.So if there is something new that you want to provide additionally on your website or within that paper, then that would be something that would help us to understand, oh, this is actually a new piece of content that is relevant for these new people who are searching for this information.But on its own, having a 10-year-old paper that is relevant that has remained relevant perfectly fine.

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  •  

    JOHN MEULLER (Webmaster Analyst from Google):

    I don’t know if most sites would be happy to say, oh, we will just not show up in search for six months. So from that point of view, I would be careful. But there are two aspects there. On the one hand, we do look at the current status of your website when it comes to determining how relevant a page is in the search results. So if the current status of the website is good, then if you did something bad in the past, that’s not necessarily bad. However, the current status of the website also includes everything that has been built up over the years. So if you’re a good website, if you’ve had good content, then over the years you will have collected a bunch of good links, a bunch of good signals that we can use and say, well, this is really a good website. We have this big collection of links or this big collection of positive signals that are associated with the website. On the other hand, kind of a shady website that does something bad for the last eight years, and then the last year, they try to clean everything up, they will have collected this big collection of junk, as well. And by cleaning it up, they’re essentially removing all of that junk. So instead of kind of gradually growing on that, they’re starting almost, I guess, fresh, you could say, after the two years when they’re starting to clean up. Where they only have this short time frame of a two years where they’re actually collecting something useful for the website, actually collecting positive signals. So on the one hand, we do look at the current status, but the current status will be different for a website that has continuously been doing good things and providing really good content, providing good functionality for users compared to someone who has been doing nothing useful for users over a long period of time. So no direct bonus for a being a good guy for a long time. Exactly. So that’s definitely indirect, but that’s not something I would underestimate.

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  • Webmaster Guru Asked on July 7, 2017 in Penguin.

    JOHN MEULLER (Webmaster Analyst from Google):

    I think Penguin label is probably overstating it in the sense that we don’t label individual links and saying, oh, this is Penguin bad or something like that.So Penguin is a general web spam algorithm.But in practice, what happens when you 404 the target page is that link falls out of our link graph.So anything that was associated with that link, which could be good or bad, will disappear from our link graph and won’t take effect on your site on those pages.

    • 20 views
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